MARKETING BLOG

WRITING: Incentives to get people to sign up for your newsletter

by Joe on 06/25/12

Consider giving incentives - such as discounts or coupons - to entice people to sign up for your newsletter.

MARKETING: List the reasons people buy your products/services

by Joe on 06/21/12

Ex. Artists should say (website and newsletters) why people buy their art - for anniversaries, commemorative events, it's a great fundraising tool, collectible value, etc.

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WRITING: The Main Purposes of a Newsletter

by Joe on 06/09/12

The main purposes of a newsletter are to remind people of your products and services; to make a personal connection with your audience and to get the people who read your newsletter to forward/share the emails with others.

This way you keep your current audience connected and reminded of your products/services. And you get your fans to help get you a new audience.

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TECHNOLOGY: The Main Purposes of a Website

by Joe on 06/09/12

When people visit your website you should either make the sale or get an email address.

To get the sale consider adding testimonials and letting people know the price of your service/product.

The purpose of getting the email address is to move your newsletter. To get the email address consider an incentive (a discount or a sample product).

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MARKETING: Slogans

by Joe on 02/04/12

Slogans: Slogans are virtually identical to logos except the focus is on your ability to use words. The shorter they are the more memorable they are. Mention your prime works areas like cardiology or plein-air art. They're cheaper than graphics to create. They're great for search engines.

Ex. How to Be Happy? Drink HIRES Rootbeer

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GRAPHICS: Add Images to Your Blog

by Joe on 02/01/12

Readers gravitate toward pictures over text. So add pictures to get people to focus where you want them to. This wonderful painting of Philadelphia's Boathouse Row by Elaine Moynihan Lisle is one of the over 200 paintings (images) in my book Philadelpia Originals. Elaine's website is very artistically done. It's beautiful.

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BUSINESS: Underwriters/Sponsors

by Joe on 01/30/12

For artists and writers: Consider having a business underwrite any books you produce. Cash for a tactful advertisement in the book and a set number of books the business can give to its partners and customers can help defray your costs.

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MARKETING: Social Media to Rainmaker

by Joe on 01/29/12

For services the marketing progression works like this.

Social media gets the reader to your website.
Websites get the reader to make a personal contact.
The personal contact is what makes the sale.
A good result on the sale (customer satisfaction) leads to return clients.
Return clients lead to rainmakers

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MARKETING: Books

by Joe on 01/28/12

Here are a few overall marketing books I recommend - for novices.

The Complete Idiot's Guide to Marketing by Sarah White

and

Marketing for Dummies by Alexander Hiam

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TECHNOLOGY: Search Engine Tips

by Joe on 01/27/12

If you have just one page with all your content - tell the reader to use Control-F. That will open a search window where they can enter keywords.

If you have a lot of pages and you want the reader to get to the right page you can use sites like www.freefind.com. They're free (with ads) and a monthly bill (with no ads).

If you really want to organize your web-content so readers will get to a specific painting or specific article - you'll need to use content management software. There are vendors who sell this for desktops or you can hire someone to do it.

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